Digital Marketing for Students
Trade Marketing is a form of Marketing. Students can use a Presentation Deck to present their digital marketing strategies. Business ideas for students can also be converted into promising businesses by the help of digital marketing.
This is the era of Disitalization and data is the key asset of any organization. And specially for students if you want to survive the Corporate world then one must be friendly with technology. So,
What is Digital Marketing?
Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.
There are various institutes that are training students for digital marketing courses. To embrace aspects of digital marketing within them one must be creative and have unique ideas. Students need to choose their content very wisely. So that the originality in it will bring attention of people all over the world. And the most important thing is it ,must relate to your website, products and services.
The most common Digital marketing tactics and channels that every digital marketing students should have knowledge of are:
Search Engine Optimization is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. There are a number of ways to approach SEO in order to generate qualified traffic to your website. These include:
a) On page SEO
b) Off page SEO
c) Technical SEO
Content Marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.The channels that can play a part in your content marketing strategy include:
a) Blog posts
b)Ebooks and White papers
c) Infographics
Social Media Marketing is the use of social media platforms and websites to promote a product or service.The channel that can be used are :
a)Facebook
b)Twitter
c)linkedin
d)Instragram
Pay Per Click is a method of driving traffic to your website by paying a publisher every time your ad is clicked.One of the most common types of PPC is Google Adswhich allows you to pay for top slots on Google's search engine results pages at a price "per click" of the links you place. Other channels where you can use PPC include:
a)Paid Ads on Facebook
b)Twitter Ads Campaigns
Affiliate Marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts.
Comments
Post a Comment